After three years online, Google’s flagship event for Chinese developers returned to both physical and digital stages — blending product updates, community stories, and the energy of meeting again in person.
Inspired by the diversity and shared curiosity of the developer community, we created an open-ended theme: “Code for Better ___.”
The blank invites personal interpretation — a small space for each developer to define what “better” means to them.
Its Chinese companion line, “Code for Better Future Together,” reinforces the idea that code is more than syntax — it’s a shared language for progress.
The visual identity translated this idea into a modular system of geometric forms, inspired by both programming symbols and the Tangram puzzle. Combined, these shapes form countless variations — mirroring the diversity and creativity of China’s developer community.
Role
Creative & Art Direction — Event Identity, Visual System, and On-site Experience
Creative & Art Direction — Event Identity, Visual System, and On-site Experience
Collaboration
Google Beijing + APAC Creative Partners
RecognitionGoogle Beijing + APAC Creative Partners
• Shortlisted at Spikes Asia 2022 (Rebrand/Refresh category)
• Shortlisted at ADC 2023 (Design/Rebranding category)
• Finalist at Shorty Awards 2023