When global travel restrictions hit in 2020, most conferences were cancelled or moved online.
Google’s China Developer Summit chose the latter — hosting three days of talks, workshops, and open Q&A sessions that drew thousands of participants virtually.
Google’s China Developer Summit chose the latter — hosting three days of talks, workshops, and open Q&A sessions that drew thousands of participants virtually.
I created the complete visual identity for the event, collaborating remotely with Google’s Beijing team.
My role included leading creative workshops with internal and external partners, onboarding local agencies with brand guidelines, and conducting bi-weekly reviews to ensure cohesive execution across every digital touchpoint.
My role included leading creative workshops with internal and external partners, onboarding local agencies with brand guidelines, and conducting bi-weekly reviews to ensure cohesive execution across every digital touchpoint.
Role
Creative & Art Direction — Event Identity, Brand Guidelines, Remote Production
Creative & Art Direction — Event Identity, Brand Guidelines, Remote Production
Collaboration
Google Brand Studio Japan × Google China Marketing Team
Google Brand Studio Japan × Google China Marketing Team