Women Will is a Grow with Google initiative supporting women’s economic empowerment through digital skills and community programs across multiple markets.
I led the redesign of the Women Will website, defining the information architecture, visual system, and user experience to improve clarity, accessibility, and scalability across markets.
This work established a cohesive visual language across the program, aligning product and communication touchpoints into a consistent system.
Womenwill Stories - Nova Dewi Setiabudi Mathovani, Suwe Ora Jamu
Building on this foundation, I led creative and art direction across a series of films produced in Jakarta and Semarang, working with local production teams to translate the system into motion — shaping tone, visual consistency, and narrative across content.
Womenwill Stories - Raya and Kyra Pradiono, Kutakatik Arts and Crafts Class
Role
Creative & Art Direction — Film, UX & Design System
Creative & Art Direction — Film, UX & Design System
Collaboration
Google Brand Studio APAC × Women Will Program Team × Local Production Crew
Google Brand Studio APAC × Women Will Program Team × Local Production Crew