Are your passwords safe?
For the 2021 holiday season, Google Brand Studio developed a simple, localizable campaign promoting better password practices and directing users to Google Password Checkup.
For the 2021 holiday season, Google Brand Studio developed a simple, localizable campaign promoting better password practices and directing users to Google Password Checkup.
I led creative and art direction from concept through production, developing a modular visual system adaptable across formats and markets.
The campaign was designed for localization across 10 APAC markets, with language-specific versions produced with minimal visual changes.
Deliverables included a 30-second animation, short cut-downs, and localized social assets, ensuring consistency across all outputs.
Role
Creative & Art Direction — Concept, Character Design, Storyboard, Production
Creative & Art Direction — Concept, Character Design, Storyboard, Production
Collaboration
Google Brand Studio APAC × Local Market Teams × External Animation Partner
Google Brand Studio APAC × Local Market Teams × External Animation Partner