Are your passwords safe?
For the 2021 winter shopping season, Google Brand Studio created a simple, localizable video encouraging better password habits across Asia — directing users to Google Password Checkup, a tool for safer online experiences.
For the 2021 winter shopping season, Google Brand Studio created a simple, localizable video encouraging better password habits across Asia — directing users to Google Password Checkup, a tool for safer online experiences.
I led the Creative and Art Direction from concept through completion: early sketches, character design, storyboards, final renders, and social adaptations.
The campaign’s modular design allowed easy localization across 10 APAC markets, with versions in English, Thai, Tagalog, Malay, Bahasa Indonesia, Korean, Japanese, Vietnamese, Traditional Chinese, and Hong Kong Chinese.
Deliverables
• 30-second hero animation
• 16- and 6-second cut-downs
• Social assets localized for 10 markets
• 30-second hero animation
• 16- and 6-second cut-downs
• Social assets localized for 10 markets
Role
Creative & Art Direction — Concept, Character Design, Storyboard, Production
Creative & Art Direction — Concept, Character Design, Storyboard, Production
Collaboration
Google Brand Studio APAC × Local Market Teams
Google Brand Studio APAC × Local Market Teams