Are your passwords safe?
For the 2021 winter shopping season, Brand Studio created a simple, easy to localize video to sensitize people in Asia to have a better password hygiene. We used it to create traffic to the Google Password Checkup tool, and essential part of a safer online experience.
I oversaw the whole Creative/Art Direction process, from early sketches, character design, storyboard to the final renders and associated social assets.
The whole project included a 30 seconds hero animation, shorter 16 and 6 seconds cuts and social assets localized for 10 different markets in APAC: English, Thai, Tagalog, Malay, Bahasa, Korean, Japanese, Vietnamese, Traditional and Hong Kong Chinese.