By digitizing one of the slowly fading but most important Chinese traditions – writing calligraphy on red couplets with brushes during Lunar New Year, Brand Studio developed a web application where the user could write 3D calligraphy and share it with their whole family.
I oversaw the Creative Direction, Art Direction, UI/UX design of the whole project, working in close collaboration with our internal engineering team. 
This online experimental celebration was launched in several countries:
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Philippines
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