By digitizing one of the slowly fading but most important Chinese traditions – writing calligraphy on red couplets with brushes during Lunar New Year, Brand Studio developed a web application where the user could write 3D calligraphy and share it with their whole family.
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/2aa9f61d-9731-42ce-8c93-33a9e8cd4ca9_rw_1920.gif?h=ddfa007a23d3f56f662f8174a71948ca)
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/569b3079-b06e-4227-8dd6-f126b5721174_rw_1920.gif?h=ca46fd58d6ca95b3e9973db7914a8194)
I oversaw the Creative Direction, Art Direction, UI/UX design of the whole project, working in close collaboration with our internal engineering team.
This online experimental celebration was launched in several countries:
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Philippines
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Philippines