Traditional Chinese New Year calligraphy — writing wishes on red couplets — is slowly disappearing among younger generations.
This project reimagined the ritual for a digital age, letting people write 3D calligraphy and share their creations with family across distances.
This project reimagined the ritual for a digital age, letting people write 3D calligraphy and share their creations with family across distances.
I led the creative direction, art direction, and UI/UX design, working with engineers to translate the tactile feel of brush calligraphy into an interactive experience.
The web app launched across five markets: Taiwan, Hong Kong, Singapore, Malaysia, and the Philippines.
Role
Creative & Art Direction — Concept, UI/UX Design, Interactive Experience
Creative & Art Direction — Concept, UI/UX Design, Interactive Experience
Collaboration
Design & Engineering Teams across Asia Pacific
Design & Engineering Teams across Asia Pacific