Google Japan launched a nationwide AI competition for children, designed to foster creativity and problem-solving through hands-on learning.
We developed a modular visual identity based on generative principles, reorganizing itself programmatically to produce flexible variations across all applications.
Built in collaboration with engineering teams, the system was applied across digital and physical touchpoints, including the landing page, trophies, and event materials.
Watch the overview video with English captions on YouTube.
Role
Creative & Art Direction — Visual Identity System, Motion Design, Merchandise & Event Branding
Creative & Art Direction — Visual Identity System, Motion Design, Merchandise & Event Branding
Collaboration
Google Brand Studio × Engineering Team
Google Brand Studio × Engineering Team