In the Philippines, people often rely on word-of-mouth recommendations — through social media or in person — rather than online search.
To bridge that habit, we transformed Google Search from a solitary tool into a social, story-driven experience.
Users navigated a branching narrative that required them to search within the story to progress.
The experience offered eight possible endings, each unlocking a unique badge; collecting all eight earned a completionist badge designed for sharing across social platforms.
Users navigated a branching narrative that required them to search within the story to progress.
The experience offered eight possible endings, each unlocking a unique badge; collecting all eight earned a completionist badge designed for sharing across social platforms.
We collaborated with five of the Philippines’ top YouTube creators to ideate, produce, and amplify the campaign, ensuring authentic cultural resonance.
Role
Creative & Art Direction — Concept Development, Interactive Narrative Design
Creative & Art Direction — Concept Development, Interactive Narrative Design
Collaboration
Google Brand Studio APAC × YouTube Creators Philippines
Google Brand Studio APAC × YouTube Creators Philippines
Recognition
• Festival of Media 2015 — Silver, Best Use of Video
• Festival of Media 2015 — Silver, Best Use of Video