In 2018, Google and YouTube partnered with Fuji Rock, Japan’s premier music festival.
Through Google Assistant, festival-goers could say “Talk to Fuji Rock” to access real-time information — artist schedules, stage locations, and live performances.
Through Google Assistant, festival-goers could say “Talk to Fuji Rock” to access real-time information — artist schedules, stage locations, and live performances.
I led the Creative and Art Direction for the integrated campaign, which included promotional videos, on-site booths, and branded merchandise.
With the full festival streaming live on YouTube, we extended the experience across digital platforms — creating visual assets and a promotional film deployed as YouTube pre-rolls and on social media.
With the full festival streaming live on YouTube, we extended the experience across digital platforms — creating visual assets and a promotional film deployed as YouTube pre-rolls and on social media.
Role
Creative & Art Direction — Campaign Identity, Film, Environmental Design
Creative & Art Direction — Campaign Identity, Film, Environmental Design
Collaboration
Google Brand Studio Japan × YouTube Japan × Local Festival Partners
Google Brand Studio Japan × YouTube Japan × Local Festival Partners