In 2018, both Google and YouTube were partners of the Fuji Rock music festival.
Google Assistant created some new custom voice commands allowing anyone to "talk" to Fuji Rock: Who was playing, and when? What could I see live? We created an original "Talk to Fuji Rock" campaign with promotional videos, booths on the festival and some goodies.
I was responsible for the Creative and Art direction of the campaign.
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/197e2df5-baa9-4cd6-a560-b2e99ae8394d_rw_1920.jpg?h=3b3898966233e490a2e470d5df7f6a74)
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/08cc1bbb-2970-4453-bf28-885fa1f9b90f_rw_1920.jpg?h=9b0a45fe179414d3ee03f6f85c525969)
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/da40d280-0097-4cd8-b3e3-7182b1f85857_rw_1920.jpg?h=d70f0cf879b0e2c4a7c17f48c76bd8d7)
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/c26bd3b4-94a9-4659-a715-3d522354efc8_rw_1920.jpg?h=41bec195149a13f86299d640b33b0dc0)
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/791bf978-8da0-4d18-8b09-428e0d75a965_rw_1920.jpg?h=1f7dede04f1121d2bb5c03b5aec4f3d3)
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/883ab1a9-0e99-4794-bb1f-f2f117b12751_rw_1920.jpg?h=d04d34f581aa6700bb74f5815601a879)
Since the full festival was also live streamed on YouTube, we created a couple of visual assets and a short promotional video to be used as YouTube pre-rolls and on social media platforms.
I was also responsible of the general creative and art direction of the whole project.
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/32347144-b9d6-4fb1-b67a-282e0e29f8f4_rw_1920.jpg?h=0e8930073276ed1eac57a8a444bfa82a)
![](https://cdn.myportfolio.com/48b2cb69-3935-4560-83a4-1cc43fcf8306/e3f9e78e-2522-4374-bc19-a6b173b73a59_rw_1920.png?h=cba628786ca3f8b3a3d2fe6a0edd3ebd)