Many small and medium businesses in Japan remained hesitant about digital advertising, with the mix of formats often perceived as complex.
We developed a simple, visual explainer film to clarify how Google Ads works, focusing on accessibility and clarity for first-time users.
The film was produced in Japanese, with an abstract visual approach allowing straightforward localization across markets with minimal adaptation.
Watch on YouTube → Japanese with English subtitles.Role
Creative & Art Direction — Concept Development, Script, and Visual Design
Creative & Art Direction — Concept Development, Script, and Visual Design
Collaboration
Google Japan Marketing Team × Local Production Partner
Google Japan Marketing Team × Local Production Partner