Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
In Japan, many small and medium business owners are still reluctant to make the jump to digital advertising. With the global pandemic, things suddenly started to change, but not everyone was able to make sense of the numerous offers and formats available: should you buy some display ads or some banners? What about Youtube?
We created a small educational video to explain how things work in a simple format. The video was then used on the Ads homepage as part of a multi variable experiment.