When COVID-19 hit, misinformation spread faster than facts — from “only the elderly are at risk” to “pets transmit the virus.”
Google needed a way to deliver clear, trustworthy public-service messages across Asia-Pacific, at scale and in multiple languages.
Google needed a way to deliver clear, trustworthy public-service messages across Asia-Pacific, at scale and in multiple languages.
I designed a flexible visual library inspired by Google’s design language — close enough to feel credible, but distinct enough to signal public health information rather than brand marketing.
The system’s templates were built for easy localization, allowing teams to adapt visuals quickly for local languages and priorities.
To simplify production, we developed an internal web tool enabling any Google employee to generate branded, high-resolution images with customized messages in minutes — ready for immediate social distribution.
These assets later evolved into “A Love Letter to Japan,” a quiet, community-focused campaign that reflected solidarity and care during lockdown.
Role
Creative & Art Direction — Visual System Design, Tool UX, Localization Framework
Creative & Art Direction — Visual System Design, Tool UX, Localization Framework
Collaboration
Google Brand Studio APAC × Regional Marketing & Engineering Teams
Google Brand Studio APAC × Regional Marketing & Engineering Teams