During COVID-19, misinformation spread rapidly across Asia-Pacific, requiring clear and trustworthy communication at scale.
I designed a flexible visual system inspired by Google’s design language — credible, yet distinct from product marketing — to deliver public-service messages across multiple markets.
The system was built for rapid localization, with templates enabling teams to adapt content for different languages and priorities.
To support production at scale, we developed an internal web tool allowing teams to generate high-resolution, localized assets in minutes, ready for immediate distribution.
Role
Creative & Art Direction — Visual System Design, Tool UX, Localization Framework
Creative & Art Direction — Visual System Design, Tool UX, Localization Framework
Collaboration
Google Brand Studio APAC × Regional Marketing & Engineering Teams
Google Brand Studio APAC × Regional Marketing & Engineering Teams